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Paywizard secures new investment to fuel further international business growth and innovation
Funding boost follows series of key business wins and two “最佳节目” awards 为 pioneering new partner solutions at IBC 2017
伦敦(9月27日)
Paywizard, 订阅, billing and customer relationship management (CRM) specialist, has announced it has secured new funding 从 existing investors to build on momentum 从 major new client signings and the launch of innovative subscription and pay-per-view (PPV) solutions with partners.
The announcement comes on the heels of Paywizard 赢得两个 “最佳节目” 颁奖典礼 IBC 2017 -主要的国际媒体, entertainment and technology event – both of which recognised collaborative solutions that enable pay-TV operators to take an end-to-end approach to managing customer relationships.
The company also secured a number of major business wins in the run-up to IBC, including: NHK宇宙媒体欧洲, an affiliate company of Japanese national broadcaster NHK; ABS-CBN, the Philippines’ leading media and entertainment organization; and ITV票房, the live events PPV arm of UK commercial broadcaster ITV.
Bhavesh Vaghela, Paywizard的首席执行官, says: “We’re constantly innovating and showing great results 为 our ef为ts, and this funding will support initiatives driving further innovation and international growth. We’re not only winning accolades but getting traction with key broadcast players around the world, as evidenced by our recent business wins – all while 为ging new partnerships that extend our reach and capabilities.”
Paywizard 和合作伙伴 巨大的互动 收到一份 IBC最佳展示奖 从 无线电视欧洲杂志 他们的协作解决方案, which enables over-the-top (OTT) pay-TV operators to use rich data insight and predictive analytics to more effectively target subscribers and personalise the user experience at key points in the customer journey.
公司及合作伙伴 Ostmodern 也共同赢得 最佳表演 从 电视科技全球杂志 为 聚会地点, their revolutionary new end-to-end PPV solution, which treats viewers as long-term customers rather than one-off buyers – employing data-driven insights to optimise the content journey via Paywizard 敏捷’s “决定的时刻” 框架.
Paywizard推出了 “决定的时刻” 仪表盘 敏捷 customer management plat为m last year, using research to identify eight critical points in the pay-TV customer journey: Find, Join, Consume, Upgrade, Downgrade, Bill, Leave, and Win Back.
“Partnerships with industry trailblazers such as 巨大的互动, Ostmodern, Cisco and Dativa (为merly Genius Digital), have extended the scope of our offering by providing innovative ways of leveraging behavioural, 事务数据和查看数据,” Vaghela 增加了. “This allows us to garner insights into both pay-TV subscribers and PPV customers and, 反过来, 精确定位报价, promotions and discounts to help operators better engage individuals at each Decision Moment.”
Paywizard research published this year highlights the critical importance of customer experience to enabling pay-TV providers to stem churn and grow customer relationships. 全球调查6,200 consumers revealed that failure to understand customers – and consequently provide a consistently positive experience – can have a fatal impact on relationships, as a quarter of respondents had cancelled a pay-TV service due to poor customer experience, while half had retained a subscription they had considered terminating because of positive factors.
关于Paywizard
Paywizard has been supporting subscription-based businesses 为 over 18 years, helping over 100 Pay-TV operators including: ITV, eir运动, BT体育和BoxNation. With over ten million customers acquired, the Paywizard 敏捷 plat为m delivers advanced subscription, billing and CRM with per为mance marketing modules.
