宏媒体, Leader of Online Video Ad Technology, Completes $5M Funding Round to Finance US Expansion

宏媒体, a global leader in video advertising management and optimization technology, announced today that it has closed a $5 million funding round.

以色列，特拉维夫(2012年4月3日)

 

The investment follows a number of deal announcements including among others Viewster, a pioneer video on demand service operating in more than 100 countries, leading agency Universal McCann Digital and YBRANT a top tier digital marketing solutions provider.

阿里尔Napchi, 弘传媒CEO, said: "It has been a pivotal year for 宏媒体 as we ended 2011 on a profitable note. This growth reflects the fact that we are able to provide superior video advertising solutions for online video advertisers and the sector's realization that this is an expanding market. To take advantage of this rapid growth and to extend our presence in the US, it became clear that we needed to raise additional investment."

宏媒体's funding will be used to open a New York Center of Development and Support to serve its US customers. 除了, the company recently welcomed 吉姆Mazzarella to head up its buy side efforts within its US operations.

Ariel added: "We required exceptional talent to pioneer our US growth initiative. Jim was the CIO of the IPG group and chairman of the AAAA Tech Committee and is the best fit to lead our US buy-side business operations and extend our client base."

吉姆Mazzarella, 宏媒体's new US Director of Advertising Products, commented: "This investment will strengthen 宏媒体's position in the global online video advertising industry and will enable us to become a central resource within the buy-side landscape."

关于宏传媒

Conceived by media and advertising industry leaders, 宏媒体 unites the power of online media with the knowledge of TV advertising to create a solution converging new media capabilities with proven TV brand advertising practices. 宏媒体's platform provides a unified solution across all IP based devices. 宏媒体 is a privately held company with offices in Tel Aviv, 硅谷, New York and Benelux. For more 信息 visit http://www.hiro-media.com