Verizon/AOL to Launch Go90 This Week, Publicis Signs an Exclusive

2015年广告周在纽约开始, 威瑞森和美国在线举办了一场盛大的亮相派对 Go90—Verizon's recently announced streaming video service for young adults—inviting hundreds of brand and agency representatives that they hoped would take an interest. 叫做AOL未来前线, the Monday evening event promised a look at what's coming next—and what's coming is an OTT service that's geared for the young.

Go90 will launch on Thursday, and the service isn't nearly as cloistered as it first seemed. 而不是局限于Verizon的用户, Go90 will be available to anyone through free iOS or Android apps. The event offered an early look at the service, which puts a fresh millennial spin on an OTT bundle. Navigation along the bottom of the home screen offers four choices: My Feed, 后, 配置文件, 和探索. 注意，这里没有传统的频道指南. Go90是按主题和社会性组织的. The closest thing to a channel guide is the 后 area, 显示频道, 显示, 人, 船员(请讲), 工作人员)，观众选择跟随.

Social features look clever and well integrated (we didn't get hands-on time with a working Go90 device). Chat is integrated in the viewing area in a way that supports spontaneous conversations, and viewers can create quick clips from what they're watching to share on the platform or through their other social networking accounts.

Verizon and AOL were proud to announce that Go90 has already gotten major agency support. Publicis Groupe has purchased an exclusive on Go90's first three months for its agencies and clients, 从2015年第四季度开始. 它将持续到2016年第三季度.

While early reports suggested Verizon was going it alone on Go90 and not using AOL for ad support, 事实并非如此. The launch celebrated the union of Verizon's distribution and AOL's ad technology and content.

Go90 is "a product that's built on the backbone of Verizon's mobile experience, and combines that with AOL's mobile technology and sales engine,詹姆斯·M说。. 美国在线全球媒体销售主管诺顿在接受采访时表示.

虽然演示没有深入的内容, Verizon says Go90 will have 15 of the 30 most-watched cable networks (ESPN, 成人游泳, 喜剧中心, VH1, Nickelodeon, MTV, 斯派克, 美食网, 薄层色谱, 发现网络, FXX, 国家橄榄球联盟网络, HGTV, 打赌, and Investigation Discovery) and 9 of the most-watched multi-channel networks. Go90视频将是免费的，并支持广告.

"AOL will be your partner to help you through this disruption," said Bob Lord, president of AOL, Inc.他结束了当晚的广告推介活动. “颠覆就在眼前，就在这里. 革命已经开始."