Taboola Recommendations Push 数字间谍 Past 1M Streams in March
Video recommendation company Taboola 帮助 数字间谍, the Hearst-owned U.K. entertainment website, deliver over 1 million video streams in March, and now it's making some noise about it.
数字间谍 uses Taboola for both text and video recommendations. A typical 数字间谍 story page features two Taboola-powered recommendation elements in the center column, below the article, and one in the right-hand column that recommends videos.
数字间谍 began working with Taboola in October, 2012. Taboola has also been working with other Hearst U.K. titles, including 男士健康U.K.
Taboola offers personalized content recommendations, helping sites keep visitors reading and watching for longer. According to Taboola CEO Adam Singolda, his company helps with retention, revenue, and distribution. Some Taboola recommendations are paid links for other sites, so the host site earns a share of the profits when those links are clicked. Taboola helps distribution by letting content owners pay to promote their links on other sites.
Serving over one million video streams per month is an important milestone, says Singolda. That's when advertisers, who are looking for large, targeted audiences, pay attention.
"Advertisers are looking for scale. They don't want to work with you and spend $1000 a month," Singolda says.
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