改编电影.tv and 交易 Offer Insights for Online Video Advertisers
改编电影.tv 是与 交易 to make brand advertisers more comfortable buying online video placement. Online video platform 改编电影.tv is now offering 交易's Purchaser Targets for the Internet to help advertisers deliver the reach and frequency they want with their desired audience.
交易 is a media marketing company that creates analytics software for advertisers and agencies. It's able to match anonymous TV viewing 信息 with the purchasing details for 60 million households. The idea is for TV advertisers to use the data to fill-in the appropriate audience on weeks when they aren't able to get the intended results with broadcast ads.
The two companies plan to conduct ROI studies on the results, to show that the targeted advertising is effective.
“改编电影.tv's partnership with 交易 is part of our ongoing commitment to providing clients with a more integrated, TV-centric approach to buying online video,Toby Gabriner说, 改编电影总裁.tv. "The beauty of 交易's methodology is that it overlays personal purchase history and therefore is a much better predictor of future purchase patterns. This type of measurement is invaluable to advertisers and is a first in our industry."
Ad-buyers can access the targeted segments through the 改编电影.tv Marketplace and the 改编电影.tv for Advertisers product suite.
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