Samsung: Apple TV Won't Solve Problem of Communal Viewing

"I finally cracked it," Steve Jobs was quoted in his biography as saying about the Apple TV. 但他想到的解决办法是什么呢? A Samsung executive thinks it has less to do with user interface than business models.

"Steve Jobs obviously was working on the TV model for quite some time. I'll tell you this: it wasn't he cracked it as it relates to technology. It's not a technology problem or challenge for them, 这是一个商业模式的挑战,埃里克·安德森说, vice president of content and product solutions for Samsung Electronics America, speaking at the recent 流媒体 West conference in Los Angeles.

Television is different from the mobile market, 指出安德森, due to the entrenched business models between content providers and advertisers. Anyone looking to break into the area needs to find away to work with those established interests.

"Probably what he was referring to -- and we'll probably find out soon enough -- is going to be how they were able to appease and to work in harmony with some of these TV networks, 还有有线电视的人,安德森说. "As far as the user experience on the TVs and things of that nature, this'll probably be one area that there's a lot of... people got there before Apple with really good engineering and they'll probably be in a pretty even playing field."

While Anderson believes that Jobs solved business problems with the upcoming Apple TV, he doesn't think the device will be able to meet the differing tastes and technology demands of a household of people. Unlike a phone or music player, a television is communal.

"Probably what he didn't crack is that, no matter what you do, that TV is a communal device. That is not a personal device, it's a communal device," asserted Anderson. "The affinity of that user experience is going to have to play out on a device in a communal environment, 这是以前从未做过的."

当被问及他是否认为看电视是坏的, Anderson said that appointment viewing and the discovery process are frustrating for viewers, which is why Samsung is moving ahead in discovery and access.

"We're not trying to be an aggregator; we're not trying to be a distributor. We do try to help you find the content from content services and sources that you're already familiar with, 希望我们能帮你找到,安德森说, adding that 48 percent of all Samsung smart TV usage comes from video streaming.

For more from the panel, watch the video below:

How Streaming Video Is Changing the Television Landscape

像Hulu这样的流媒体网站, 哥伦比亚广播公司, 美国广播公司, and others have proven that savvy audiences are turning to their computers for entertainment, 在某种程度上，这是有利可图的. How are traditional and cutting-edge companies capitalizing on this trend? 除了提供内容, how are they taking advantage of this "connected" platform as they deliver content? 最后, how might online video based subscription offerings affect cable companies to this new content source?

Moderator: Ashkan Karbasfrooshan, CEO, WatchMojo.com

Speaker: Michael Schwalb, Director, Tremor Video, Mschwalb@tremorvideo.com

Speaker: Mark Suster, VC, GRP Partners, mark@grppartners.com

Speaker: Eric Anderson, VP, Content and Product Solutions, Samsung Electronics America

主讲人:AJ McGowan，独角兽媒体首席技术官