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Apple's HD Streaming Gamble

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Yesterday's live stream of Apple's annual music press conference might be a leading indicator of a few of the challenges that consumers will face with the new Apple TV and AirPlay streaming solutions.

As mentioned in Troy Dreier's article 和丹·雷伯恩的 博客, the overall quality of the live stream was much better than Apple's last attempt at a live stream several years ago. Yet there were also a few issues; I'll address the ones I encountered, using those insights to address a larger gamble Apple will face with the new streaming-only Apple TV.

The Good, the Bad, and the Ugly
Encoded on Inlet Technologies' Spinnaker, the image quality from Apple's live event was good enough on a 3G connection on the iPhone 3GS that I was able to watch the first five minutes of Apple's CEO Steve Jobs presentation via a 3G connection. 几分钟后, 然而, network congestion forced the iPhone viewing back to an audio-only stream, with the video replaced by a warning screen about limited bandwidth.

Switching over to a Wi-Fi connection, the image improved considerably, meaning that Inlet's encodes were working in the adaptive bitrate (ABR) method they were intended to for Apple's HTTP 在线直播. The image was so sharp that I continued to watch on the iPhone, since it was convenient to view this "small monitor" placed next to my Macbook Pro while I took notes on the laptop.

Within the first 20 minutes, 然而, black frame glitches began interrupting the stream consistently every 7-8 minutes. To verify it wasn't an iPhone issue, I switched over to viewing the live stream on my laptop, 也可以通过Wi-Fi连接, at about 40 minutes into the presentation.

在笔记本电脑上, I viewed a stream of very high quality, but the black frame glitches continued consistently every few minutes. 在某一点上, the stream on both the iPhone and the Macbook Pro switched to pre-event video, as if the event were starting over. 

At the very end of Coldplay frontman Chris Martin's final song, a work in progress titled "Wedding Bells," the video went into a loop where it continued to play the same 24 seconds. After letting it run that way for five times, I finally refreshed the Safari 5 browser window, which started the video back at the the pre-event video. I never was able to see the final few minutes of the video, even scrubbing back down the timeline.

活动前, GigaOm's Om Malik posited in one of his 文章 that Akamai, the CDN streaming the event, would see a significant spike in traffic on its 实时可视化 tool.

阿卡迈展示了一个 实时可视化 of its active streams," said Malik, "and breaks out live streams specifically. I'm expecting we'll see a significant bump from the current total global live streams powered by Akamai - currently a bit under 600,000点,正好10点.m. PT."

Checking the visualization stats a few hours after the event, the peak live streams for a rolling 24-hour period had only risen from the 600,000范围到707,769个直播. 

Akamai直播

The page views per minute for HTTP traffic showed a somewhat bigger rise to a 24-hour peak of 36,614,383在1点左右.m. 东部开始时间, from an average of approximately 33,000,000 page views per minute in the two hours preceding the event.

Akamai苹果页面浏览量

这意味着, 直到进一步确认, projections for the event are that either roughly 107,000 viewers viewed the live streams, 或者大约是3.5 million viewers simultaneously hit Akamai-powered sites. 

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